While it often goes overlooked in favor of things like big promotional advertising campaigns, sales techniques, decorative accents, and other important components of running a successful business, one of the biggest aspects of designing a great store is also one of the simplest: Be clear. Be precise. Be transparent. Customers hate nothing as much as they hate confusion, and it’s one of the easiest ways to ensure that they never return. By investing a small amount of money in Open/Closed Signs that give your customers some clarity, you can avoid making this unforgivable blunder.
About our Open/Closed Signs:
– Multiple colors and styles to suit your business needs
– Easy to hang and display
– Several varieties from which to choose
– Sizes that make the text and font easy to read
Providing clarity for your customers ensures that they don’t walk into your store with a bad attitude right off the bat. As hard as it is to turn browsers into buyers, the task becomes near-impossible if you make customers angry before they’ve ever entered the retail space. It may not seem like a single moment of not knowing whether you’re open or closed is such a big deal, but that’s the way the world works sometimes! Even the slightest irritation can form a bad first impression, ruining your sale before you ever had a chance to pitch.
Don’t underestimate how powerful a simple “OPEN – Come On In” sign can be when it comes to making your customers feel welcome and safe at your establishment. When your competition across town is making customers guess about their hours or search for their status on Google (often relying on outdated information), your Open/Closed signs can push you ahead. Customers don’t like to feel confused, and they don’t like to travel all the way to your store only to stand out front and guess whether or not you’re open for business. Keep things simple and smooth with outfront signage that is clear and precise.
Have you ever parked in front of a store, glanced around at the empty parking lot, and then taken a cursory glance at the store to see if there’s a sign indicating whether they’re open or closed? If you can’t immediately find the information you’re looking for, there’s a good chance you didn’t even shut off your ignition. You simply pulled back out and (probably) took your business elsewhere. In the retail sector, you can’t afford to lose a single sale due to this kind of avoidable error. Our Open/Closed signs will help make sure you don’t miss out on any potential business.
